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4/3/18: Wanderlust Festival Returns to Stratton Mountain
Wanderlust Festival Returns to Stratton Mountain
For Yoga, Music and the Spirit of Adventure
New York, NY (April 2, 2018) – Wanderlust, producers of the largest yoga lifestyle events in the world, returns to the breathtaking Stratton Mountain Resort, June 21-24, 2018. Located on the heart of the Green Mountains, the four-day festival will create the space for yoga enthusiasts, music lovers, foodies and soul seekers to come together for an extraordinary weekend retreat.
What can you expect at Wanderlust Stratton? Learn different styles of yoga from world-famous instructors, take in live music under the stars, get inspired by talks from today’s thought leaders, indulge in local and organic delicacies, and explore the great outdoors—go mountain biking on Vermont’s country trails, hike the Sun Bowl, forage for edible plants through lush forest, kayak on Lowell Lake, and more.
“The combination of yoga, live music and Stratton Mountain makes this festival so unique,” says Sean Hoess, CEO of Wanderlust. “We can’t wait to share the adventures we have in store this year.”
This year’s marquee talent includes:
YOGA—Practice with the world's most sought after yoga talent, including Seane Corn, Schuyler Grant, Noah Mazé, Chelsey Korus, Caley Alyssa, Derek Cook, Joseph Barnett, Donovan McGrath, Daniel Scott, Mary Beth LaRue and more.
MUSIC – Groove to live, oceanfront performances featuring the sounds of Garth Stevenson, Kuinka, October’s Child, Roothub, Christopher Hawley, and of course, our signature Silent Disco, with live DJs spinning tunes, such as Jesse Blake , DJ Taz Rashid and more .
MEDITATION –Relax and get grounded with meditation sessions from renowned teachers such as Light Watkins, Megan Monahan and Andrea Rice.
TALKS - Attendees will be inspired by the Speakeasy series, a lecture program featuring today's thought leaders: Ken E. Nwadike, Jr., whose ‘Free Hugs’ videos have reached hundreds of millions of views on Facebook and YouTube, will speak about the ways you can support a cause, and the power of positive interaction; Lauren Ash, founder of the culture-shifting lifestyle brand, “Black Girl In Om will discuss ways to declutter your life, and how we can practically make wellness spaces safer and more inclusive for everyone; Sol Halpern, president of Highlander, a mindful finance company , will give you the tools to create a healthy relationship with money; Emily Morse Doctor of Human Sexuality, and founder and host of the iTunes Top-Rated podcast “Sex with Emily,” will explain how to have better sex, use “communication as lubrication,” and how to stay connected outside the bedroom and more.
FOOD & WINE- The Farm to Table Dinner is a seated, festive, multi-course, family style dinner where guests will experience traditional and innovative dishes and live music in a beautiful mountainside evening setting. At The Cookout, enjoy a buffet of grilled meats and veggies, local and seasonal sides, music and delightful company. (Gluten-free, vegetarian and vegan options available for both the Farm to Table Dinner and The Cookout.) Or, join us for The Happiest Hour, where guests can socialize, snack, and enjoy libations and music while basking in a post yoga glow.
For further information and ticket pricing, please visit https://wanderlust.com/stratton
Attendees will enjoy unique experiences curated by a number of Wanderlust partners including:
• adidas will host onsite sports programming for event attendees enabling them to embed more sport into their day and create their best selves at all US-based events. Apparel from the adidas x Wanderlust co-branded collection will be sold at each event.
• Flow is pleased to bring their high quality, naturally alkaline spring water to Wanderlust festivals to hydrate attendees throughout the day. These events will also be a chance to taste Flow’s brand new flavored water: organic cucumber + mint and organic lemon + ginger in a refreshing environment.
• Ford Motor Company was built on the belief that freedom of movement drives human progress. Ford is proud to be the Official Vehicle of Wanderlust and to support healthy initiatives inside, and outside, the company. Event attendees can stop by the Ford Zen Den to learn more about the sustainable practices and wellness programs at Ford, and of course, take home some incredible giveaways.
• Spiritual Gangster, a yoga inspired clothing brand for high vibration living, whose purpose is to spread good vibes, gratitude and always give back.
• Always inclusive and inspiring, Yoga Journal is dedicated to helping talented teachers and passionate students grow and share the transformative practice of yoga. For more than 40 years Yoga Journal has continued to be the authoritative source of content focused exclusively on yoga and the yoga lifestyle. We engage our print, digital, and event audiences with top teacher wisdom and instruction on poses, breathing, philosophy, meditation, and more; plus, in-depth reporting on news and trends that impact our community.
The Wanderlust Festival tour will continue beyond Stratton Mountain with stops in Squaw Valley, California, July 19-22; Whistler, British Columbia (Canada), August 2-5 and Tremblant, Quebec (Canada), August 23-26.
About Wanderlust:
Wanderlust Holdings, LLC is a global yoga lifestyle company founded in 2009. Our mission is to help you find your true north—to live a healthy and inspired life. Wanderlust’s events encompass Wanderlust Festival, the largest multi-day yoga and music festivals in the world and Wanderlust 108, a one-day “mindful triathlon” taking place in urban parks across the world. In 2012, we opened the first Wanderlust Yoga studio, a re-imagination of the yoga studio experience and began offering Wanderlust Teacher Training, a yoga teacher-training program inspired by the Wanderlust festival experience. In 2015, we launched Wanderlust TV, a media platform connecting viewers with inspirational teachers and wellness experts and Wanderlust Hollywood, a 10,000 square foot center in Los Angeles, CA offering yoga and meditation classes, a world-class organic restaurant, and a full-featured performance venue.
Become a fan of Wanderlust:
Facebook www.facebook.com/wanderlust
Twitter www.twitter.com/wanderlustfest
Instagram http://instagram.com/wanderlustfest
About Stratton Mountain
Located just four hours from New York City and three from Boston, Stratton is a premier New England mountain destination featuring a slopeside Village, range of accommodations from convenient hotels to spacious homes, and a full menu of activities, events and adventure. Recognized as the first major resort to welcome snowboarding, Stratton has offered an extraordinary ski experience since 1961, adding year-round activities in 1964 with a Geoffrey Cornish designed golf course that played host to six LPGA tournaments. For more information, visit www.stratton.com
PRESS CONTACT:
Kim Small
Wanderlust, Director of Publicity
kims@wanderlust.com
212-766-8040 x 109
For Yoga, Music and the Spirit of Adventure
New York, NY (April 2, 2018) – Wanderlust, producers of the largest yoga lifestyle events in the world, returns to the breathtaking Stratton Mountain Resort, June 21-24, 2018. Located on the heart of the Green Mountains, the four-day festival will create the space for yoga enthusiasts, music lovers, foodies and soul seekers to come together for an extraordinary weekend retreat.
What can you expect at Wanderlust Stratton? Learn different styles of yoga from world-famous instructors, take in live music under the stars, get inspired by talks from today’s thought leaders, indulge in local and organic delicacies, and explore the great outdoors—go mountain biking on Vermont’s country trails, hike the Sun Bowl, forage for edible plants through lush forest, kayak on Lowell Lake, and more.
“The combination of yoga, live music and Stratton Mountain makes this festival so unique,” says Sean Hoess, CEO of Wanderlust. “We can’t wait to share the adventures we have in store this year.”
This year’s marquee talent includes:
YOGA—Practice with the world's most sought after yoga talent, including Seane Corn, Schuyler Grant, Noah Mazé, Chelsey Korus, Caley Alyssa, Derek Cook, Joseph Barnett, Donovan McGrath, Daniel Scott, Mary Beth LaRue and more.
MUSIC – Groove to live, oceanfront performances featuring the sounds of Garth Stevenson, Kuinka, October’s Child, Roothub, Christopher Hawley, and of course, our signature Silent Disco, with live DJs spinning tunes, such as Jesse Blake , DJ Taz Rashid and more .
MEDITATION –Relax and get grounded with meditation sessions from renowned teachers such as Light Watkins, Megan Monahan and Andrea Rice.
TALKS - Attendees will be inspired by the Speakeasy series, a lecture program featuring today's thought leaders: Ken E. Nwadike, Jr., whose ‘Free Hugs’ videos have reached hundreds of millions of views on Facebook and YouTube, will speak about the ways you can support a cause, and the power of positive interaction; Lauren Ash, founder of the culture-shifting lifestyle brand, “Black Girl In Om will discuss ways to declutter your life, and how we can practically make wellness spaces safer and more inclusive for everyone; Sol Halpern, president of Highlander, a mindful finance company , will give you the tools to create a healthy relationship with money; Emily Morse Doctor of Human Sexuality, and founder and host of the iTunes Top-Rated podcast “Sex with Emily,” will explain how to have better sex, use “communication as lubrication,” and how to stay connected outside the bedroom and more.
FOOD & WINE- The Farm to Table Dinner is a seated, festive, multi-course, family style dinner where guests will experience traditional and innovative dishes and live music in a beautiful mountainside evening setting. At The Cookout, enjoy a buffet of grilled meats and veggies, local and seasonal sides, music and delightful company. (Gluten-free, vegetarian and vegan options available for both the Farm to Table Dinner and The Cookout.) Or, join us for The Happiest Hour, where guests can socialize, snack, and enjoy libations and music while basking in a post yoga glow.
For further information and ticket pricing, please visit https://wanderlust.com/stratton
Attendees will enjoy unique experiences curated by a number of Wanderlust partners including:
• adidas will host onsite sports programming for event attendees enabling them to embed more sport into their day and create their best selves at all US-based events. Apparel from the adidas x Wanderlust co-branded collection will be sold at each event.
• Flow is pleased to bring their high quality, naturally alkaline spring water to Wanderlust festivals to hydrate attendees throughout the day. These events will also be a chance to taste Flow’s brand new flavored water: organic cucumber + mint and organic lemon + ginger in a refreshing environment.
• Ford Motor Company was built on the belief that freedom of movement drives human progress. Ford is proud to be the Official Vehicle of Wanderlust and to support healthy initiatives inside, and outside, the company. Event attendees can stop by the Ford Zen Den to learn more about the sustainable practices and wellness programs at Ford, and of course, take home some incredible giveaways.
• Spiritual Gangster, a yoga inspired clothing brand for high vibration living, whose purpose is to spread good vibes, gratitude and always give back.
• Always inclusive and inspiring, Yoga Journal is dedicated to helping talented teachers and passionate students grow and share the transformative practice of yoga. For more than 40 years Yoga Journal has continued to be the authoritative source of content focused exclusively on yoga and the yoga lifestyle. We engage our print, digital, and event audiences with top teacher wisdom and instruction on poses, breathing, philosophy, meditation, and more; plus, in-depth reporting on news and trends that impact our community.
The Wanderlust Festival tour will continue beyond Stratton Mountain with stops in Squaw Valley, California, July 19-22; Whistler, British Columbia (Canada), August 2-5 and Tremblant, Quebec (Canada), August 23-26.
About Wanderlust:
Wanderlust Holdings, LLC is a global yoga lifestyle company founded in 2009. Our mission is to help you find your true north—to live a healthy and inspired life. Wanderlust’s events encompass Wanderlust Festival, the largest multi-day yoga and music festivals in the world and Wanderlust 108, a one-day “mindful triathlon” taking place in urban parks across the world. In 2012, we opened the first Wanderlust Yoga studio, a re-imagination of the yoga studio experience and began offering Wanderlust Teacher Training, a yoga teacher-training program inspired by the Wanderlust festival experience. In 2015, we launched Wanderlust TV, a media platform connecting viewers with inspirational teachers and wellness experts and Wanderlust Hollywood, a 10,000 square foot center in Los Angeles, CA offering yoga and meditation classes, a world-class organic restaurant, and a full-featured performance venue.
Become a fan of Wanderlust:
Facebook www.facebook.com/wanderlust
Twitter www.twitter.com/wanderlustfest
Instagram http://instagram.com/wanderlustfest
About Stratton Mountain
Located just four hours from New York City and three from Boston, Stratton is a premier New England mountain destination featuring a slopeside Village, range of accommodations from convenient hotels to spacious homes, and a full menu of activities, events and adventure. Recognized as the first major resort to welcome snowboarding, Stratton has offered an extraordinary ski experience since 1961, adding year-round activities in 1964 with a Geoffrey Cornish designed golf course that played host to six LPGA tournaments. For more information, visit www.stratton.com
PRESS CONTACT:
Kim Small
Wanderlust, Director of Publicity
kims@wanderlust.com
212-766-8040 x 109
Winter season
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STRATTON ANNOUNCES $10 MILLION CAPITAL PLAN
Media Contact:
Myra Foster
mfoster@stratton.com
802.297.4137
Stratton Announces $10 million capital plan
New Snow Bowl Lift, Mountain Bike Park Featured
STRATTON MOUNTAIN, Vt. – Capital projects totaling $10 million will enhance the Stratton experience throughout the year, with a new high-speed Snow Bowl lift topping the list of investments for 2018-19.
Now part of the Alterra Mountain Company family, Stratton skiers will enjoy the ride on a new Doppelmayr lift designed and situated to minimize the impact of wind and inclement weather while providing easier access to beginner terrain from the summit of southern Vermont’s highest peak as well as to signature trails including the double-black diamond World Cup, which hosted Vermont’s first ever World Cup races in 1978.
With today’s announcement, Alterra Mountain Company, created in 2017 and comprising 12 mountain destinations spread throughout five states and three Canadian provinces, reinforces its commitment to growth and investment in its family of destinations, including Stratton, by announcing significant capital improvements at each. The investment plan totals more than half a billion dollars over the next five years, spending approximately $110 million per year.
In keeping with Alterra Mountain Company’s tenant to empower its leaders to be decisive, creative, and bold, destination presidents proposed their improvement priorities for the next five years. Plans for each destination were based on current needs and input from guests that will enhance the on-site experiences, while retaining each mountain’s authentic character.
“A new Snow Bowl lift topped our priority list,” said Stratton President and COO Bill Nupp. “Guests were clear on that. This high-speed chairlift will enhance flow, access and reliability. We expect to dismantle the 31-year-old fixed-grip quad it replaces and fly out the towers as soon as the season wraps up, with the new lift ready for the 2018-19 season, pending final permit approval.”
Working with Ecosign, a world leader in creative design solutions for mountain resorts, the high-speed quad chairlift is positioned to minimize the impact of wind, with lower towers that hug the tree line on skiers’ left, and built with a parking rail for all 98 chairs to combat overnight icing.
Ride time is reduced from 14 to five minutes, providing access to a variety of terrain for beginner to expert including favorites like Drifter, Spruce and the Meadows. In addition, the new lift shacks will be crafted locally of wood for a classic Vermont vibe.
Work on the yet-to-be-named lift will pause from May 15-August 1, as the rare Bicknell’s thrush songbird is nesting above 3,000 feet, about at the level of the Interstate trail, where the Boreal forest begins. Despite the intermission, which has been the standard practice in all recent lift installations, Stratton’s newest high-speed lift should be ready to ride for the 2018-19 season.
“Each aspect of our business plays a part in the guest experience that brings them back year after year, from a welcoming base area to an efficient ski school to exceptional services,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “It is our commitment to invest in each of our destinations in order to grow the sport, inspire loyal guests and instill a love of the mountains in all who visit. We do that through thoughtful and innovative capital investments that improve a guest’s experience, while we continue to support and preserve the character and traditions of each destination.”
The $555 million budgeted improvements will be invested broadly to elevate the guest experience and introduce innovation and technology through new chairlifts and gondolas, snowmaking, food & beverage offerings, base areas development and access, and new adventurous summer experiences.
The latest round of capital investment for Stratton also includes a new grooming machine, a remodel of the Green Mountain Room for weddings and events, plus phase one of a mountain bike center, served by the American Express six-passenger lift to mid-mountain. “We presented homeowners and loyal guests with a list of options for summer activities and mountain biking came in at No. 1,” Nupp added.
Focusing first on family- friendly terrain, the new mountain bike park could open as soon as fall 2018 with 4.6 miles of beginner, intermediate and progression trails. Vermont based Sinuosity has designed the layout implementing techniques to minimize the environmental impact and create trail longevity.
Mountain biking joins a line-up of summer activities that includes golf on a 27-hole championship course, Cliff Drysdale Tennis on New England’s only authentic red clay courts, hiking sections of the Long and Appalachian Trails, kayak tours, Kids Adventure Kamp and a series of events and live music with complete information available at stratton.com.
About Stratton Mountain
Located just four hours from New York City and three from Boston, Stratton is a premier New England mountain destination with 97 trails fanning from the summit of southern Vermont’s highest peak, 95 percent snowmaking coverage, a slopeside Village for shopping and dining plus a range of accommodations. Recognized as the first major resort to welcome snowboarding, Stratton has offered an extraordinary ski experience since 1961, adding year-round activities in 1964 with a Geoffrey Cornish designed golf course that played host to six LPGA tournaments. Today, a range of activities, events, adventure challenges, and live music make Stratton a popular year-round destination. For more information, visit www.stratton.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain Company also owns Honua Kai Resort and Spa in Hawaii. For more information visit www.alterramtnco.com.
Myra Foster
mfoster@stratton.com
802.297.4137
Stratton Announces $10 million capital plan
New Snow Bowl Lift, Mountain Bike Park Featured
STRATTON MOUNTAIN, Vt. – Capital projects totaling $10 million will enhance the Stratton experience throughout the year, with a new high-speed Snow Bowl lift topping the list of investments for 2018-19.
Now part of the Alterra Mountain Company family, Stratton skiers will enjoy the ride on a new Doppelmayr lift designed and situated to minimize the impact of wind and inclement weather while providing easier access to beginner terrain from the summit of southern Vermont’s highest peak as well as to signature trails including the double-black diamond World Cup, which hosted Vermont’s first ever World Cup races in 1978.
With today’s announcement, Alterra Mountain Company, created in 2017 and comprising 12 mountain destinations spread throughout five states and three Canadian provinces, reinforces its commitment to growth and investment in its family of destinations, including Stratton, by announcing significant capital improvements at each. The investment plan totals more than half a billion dollars over the next five years, spending approximately $110 million per year.
In keeping with Alterra Mountain Company’s tenant to empower its leaders to be decisive, creative, and bold, destination presidents proposed their improvement priorities for the next five years. Plans for each destination were based on current needs and input from guests that will enhance the on-site experiences, while retaining each mountain’s authentic character.
“A new Snow Bowl lift topped our priority list,” said Stratton President and COO Bill Nupp. “Guests were clear on that. This high-speed chairlift will enhance flow, access and reliability. We expect to dismantle the 31-year-old fixed-grip quad it replaces and fly out the towers as soon as the season wraps up, with the new lift ready for the 2018-19 season, pending final permit approval.”
Working with Ecosign, a world leader in creative design solutions for mountain resorts, the high-speed quad chairlift is positioned to minimize the impact of wind, with lower towers that hug the tree line on skiers’ left, and built with a parking rail for all 98 chairs to combat overnight icing.
Ride time is reduced from 14 to five minutes, providing access to a variety of terrain for beginner to expert including favorites like Drifter, Spruce and the Meadows. In addition, the new lift shacks will be crafted locally of wood for a classic Vermont vibe.
Work on the yet-to-be-named lift will pause from May 15-August 1, as the rare Bicknell’s thrush songbird is nesting above 3,000 feet, about at the level of the Interstate trail, where the Boreal forest begins. Despite the intermission, which has been the standard practice in all recent lift installations, Stratton’s newest high-speed lift should be ready to ride for the 2018-19 season.
“Each aspect of our business plays a part in the guest experience that brings them back year after year, from a welcoming base area to an efficient ski school to exceptional services,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “It is our commitment to invest in each of our destinations in order to grow the sport, inspire loyal guests and instill a love of the mountains in all who visit. We do that through thoughtful and innovative capital investments that improve a guest’s experience, while we continue to support and preserve the character and traditions of each destination.”
The $555 million budgeted improvements will be invested broadly to elevate the guest experience and introduce innovation and technology through new chairlifts and gondolas, snowmaking, food & beverage offerings, base areas development and access, and new adventurous summer experiences.
The latest round of capital investment for Stratton also includes a new grooming machine, a remodel of the Green Mountain Room for weddings and events, plus phase one of a mountain bike center, served by the American Express six-passenger lift to mid-mountain. “We presented homeowners and loyal guests with a list of options for summer activities and mountain biking came in at No. 1,” Nupp added.
Focusing first on family- friendly terrain, the new mountain bike park could open as soon as fall 2018 with 4.6 miles of beginner, intermediate and progression trails. Vermont based Sinuosity has designed the layout implementing techniques to minimize the environmental impact and create trail longevity.
Mountain biking joins a line-up of summer activities that includes golf on a 27-hole championship course, Cliff Drysdale Tennis on New England’s only authentic red clay courts, hiking sections of the Long and Appalachian Trails, kayak tours, Kids Adventure Kamp and a series of events and live music with complete information available at stratton.com.
About Stratton Mountain
Located just four hours from New York City and three from Boston, Stratton is a premier New England mountain destination with 97 trails fanning from the summit of southern Vermont’s highest peak, 95 percent snowmaking coverage, a slopeside Village for shopping and dining plus a range of accommodations. Recognized as the first major resort to welcome snowboarding, Stratton has offered an extraordinary ski experience since 1961, adding year-round activities in 1964 with a Geoffrey Cornish designed golf course that played host to six LPGA tournaments. Today, a range of activities, events, adventure challenges, and live music make Stratton a popular year-round destination. For more information, visit www.stratton.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain Company also owns Honua Kai Resort and Spa in Hawaii. For more information visit www.alterramtnco.com.
ALTERRA MOUNTAIN COMPANY AND CLIF BAR® ANNOUNCE THREE-YEAR STRATEGIC PARTNERSHIP
Media Contact:
Kristin Rust
Director Public Relations
Alterra Mountain Company
krust@alterramtnco.com
303-801-7271
ALTERRA MOUNTAIN COMPANY AND CLIF BAR® ANNOUNCE THREE-YEARSTRATEGIC PARTNERSHIP
CLIF Bar® Named Official Energy Bar of 11 Alterra Mountain Company Destinations
DENVER, CO, February 13, 2018 – Alterra Mountain Company and Clif Bar are excited to announce a
three-year strategic partnership, the first corporate partnership of its kind for the newly-formed
company. The new partnership names Clif Bar as the official energy bar of Steamboat, Winter Park
Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort,
Stratton, Snowshoe, Tremblant, Blue Mountain and CMH Heli-Skiing and Summer Adventures.
“We are thrilled to name an influential brand such as Clif Bar as our first partner for Alterra Mountain
Company. Clif Bar demonstrates a respect for an active lifestyle and a passion for the outdoors, that
aligns with Alterra Mountain Company’s values, so it’s a natural fit,” said Ryan Blanchard, Director of
Brand Partnerships. “We’re happy to pair its bars with our guests at our destinations and look forward
to the future of our partnership.”
The new strategic partnership provides Clif Bar with various assets throughout the 11 destinations with
branding opportunities including resort trail maps and signage, sampling dates for providing energy and
nutrition bars to resort guests, and signature elements such as terrain park features and sponsorship of
events. This year, Clif Bar will be present at the following events, sampling warm CLIF Bars and CLIF Nut
Butter Filled Bars to skiers and riders. CLIF Kid snacks will also be sampled on the slopes for young skiers
during ski school.
• Ezakimak Challenge at Mammoth Mountain
• Nastar National Championships and Snow Golf Tournament at Squaw Valley Alpine Meadows
• Springalicious @ Steamboat
• Mini Rail Jam @ Winter Park Resort (CLIF Kid)
“CLIF Bar was made to give people energy to go exploring outdoors,” said Kevin Cleary, CEO of Clif Bar &
Company. “Adventure is an ethos we share with Alterra Mountain Company and its guests. We’re proud
to help feed and inspire adventures across its mountains.”
Clif Bar has been a strategic partner of Stratton and Squaw Valley Alpine Meadows for two and six years,
respectively, and the partnership will now expand to reflect the current strategic plans. Clif Bar nutrition
will also be available for sale throughout destination-owned food and beverage outlets.
About Alterra Mountain Company
Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation,
offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality,
real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across
the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain
Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park
Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in
California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in
Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and
authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain
Company also owns Honua Kai Resort and Spa in Hawaii. For more information visit www.alterramtnco.com.
About Clif Bar & Company
Clif Bar & Company crafts nutritious and organic food to feed and inspire adventure, including the CLIF® BAR® energy bar; CLIF
Kid®, Nourishing Kids in Motion® and LUNA®; The Whole Nutrition Bar. Family and employee-owned, the company is
committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company,
please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us at
www.twitter.com/clifbar and www.instagram.com/clifbar.
Kristin Rust
Director Public Relations
Alterra Mountain Company
krust@alterramtnco.com
303-801-7271
ALTERRA MOUNTAIN COMPANY AND CLIF BAR® ANNOUNCE THREE-YEARSTRATEGIC PARTNERSHIP
CLIF Bar® Named Official Energy Bar of 11 Alterra Mountain Company Destinations
DENVER, CO, February 13, 2018 – Alterra Mountain Company and Clif Bar are excited to announce a
three-year strategic partnership, the first corporate partnership of its kind for the newly-formed
company. The new partnership names Clif Bar as the official energy bar of Steamboat, Winter Park
Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort,
Stratton, Snowshoe, Tremblant, Blue Mountain and CMH Heli-Skiing and Summer Adventures.
“We are thrilled to name an influential brand such as Clif Bar as our first partner for Alterra Mountain
Company. Clif Bar demonstrates a respect for an active lifestyle and a passion for the outdoors, that
aligns with Alterra Mountain Company’s values, so it’s a natural fit,” said Ryan Blanchard, Director of
Brand Partnerships. “We’re happy to pair its bars with our guests at our destinations and look forward
to the future of our partnership.”
The new strategic partnership provides Clif Bar with various assets throughout the 11 destinations with
branding opportunities including resort trail maps and signage, sampling dates for providing energy and
nutrition bars to resort guests, and signature elements such as terrain park features and sponsorship of
events. This year, Clif Bar will be present at the following events, sampling warm CLIF Bars and CLIF Nut
Butter Filled Bars to skiers and riders. CLIF Kid snacks will also be sampled on the slopes for young skiers
during ski school.
• Ezakimak Challenge at Mammoth Mountain
• Nastar National Championships and Snow Golf Tournament at Squaw Valley Alpine Meadows
• Springalicious @ Steamboat
• Mini Rail Jam @ Winter Park Resort (CLIF Kid)
“CLIF Bar was made to give people energy to go exploring outdoors,” said Kevin Cleary, CEO of Clif Bar &
Company. “Adventure is an ethos we share with Alterra Mountain Company and its guests. We’re proud
to help feed and inspire adventures across its mountains.”
Clif Bar has been a strategic partner of Stratton and Squaw Valley Alpine Meadows for two and six years,
respectively, and the partnership will now expand to reflect the current strategic plans. Clif Bar nutrition
will also be available for sale throughout destination-owned food and beverage outlets.
About Alterra Mountain Company
Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation,
offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality,
real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across
the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain
Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park
Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in
California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in
Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and
authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain
Company also owns Honua Kai Resort and Spa in Hawaii. For more information visit www.alterramtnco.com.
About Clif Bar & Company
Clif Bar & Company crafts nutritious and organic food to feed and inspire adventure, including the CLIF® BAR® energy bar; CLIF
Kid®, Nourishing Kids in Motion® and LUNA®; The Whole Nutrition Bar. Family and employee-owned, the company is
committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company,
please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us at
www.twitter.com/clifbar and www.instagram.com/clifbar.
Announcing Alterra Mountain Company
Media Contact:
Kristin Rust
Director Public Relations
Alterra Mountain Company
krust@alterramtnco.com
303-801-7271
Announcing Alterra Mountain Company
A Family of 12 Iconic Mountain Destinations in North America formed by Affiliates of KSL Capital Partners and Henry Crown and Company
DENVER, CO, January 11, 2018 - The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name. Announcing Alterra Mountain Company, a new destination group that is changing the landscape of the mountain resort industry.
Alterra Mountain Company, headquartered in Denver, Colorado is comprised of 12 destinations, including the world’s largest heli-skiing operation. Alterra Mountain Company was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows, and Henry Crown and Company purchased Intrawest, Mammoth Resorts, and Deer Valley Resort in 2017.
“Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations. Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list,” said David Perry, President and COO, Alterra Mountain Company. “We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.”
Alterra Mountain Company’s destinations offer premium ski, snowboard and all-season activities for those who seek adventure, freedom, and fun in the great outdoors. The destinations that make up Alterra Mountain Company are spread throughout five states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
At each destination, Alterra Mountain Company leaders are empowered to be decisive, creative, and bold in order to retain each mountain’s authentic character. Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Company’s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.
About the Name and Logo
The name Alterra is a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company.
In the coming months Alterra Mountain Company will announce new season pass products that will provide access to all of our existing mountains, plus many additional benefits, sure to please skiers and riders.
About Alterra Mountain Company
Alterra Mountain Company is a community of 12 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. For more information on Alterra Mountain Company, visit www.alterramtnco.com.
About KSL Capital Partners, LLC
KSL Capital Partners, LLC is a private equity firm specializing in travel and leisure enterprises in five primary sectors: hospitality, recreation, clubs, real estate, and travel services. KSL has offices in Denver, Colorado; Stamford, Connecticut; and London. Since 2005, KSL has raised approximately $8.2 billion of capital across both debt and equity funds. KSL's current portfolio includes some of the premier properties in travel and leisure. For more information, please visit www.kslcapital.com.
About Henry Crown and Company
Henry Crown and Company, through a newly formed affiliate, is a minority investor in the new joint venture Alterra Mountain Company. Henry Crown and Company dates back to the early 1900’s when Henry Crown and his brothers started Material Service Corporation, which was later merged into General Dynamics. Today, the Crown’s family assets fall into four broadly defined categories, including publicly traded securities, real estate, investment funds, and privately held operating companies, including Aspen Skiing Company, L.L.C. Aspen Skiing Company owns and operates the four mountains of Aspen Snowmass – Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk – as well as hospitality properties The Little Nell, Residences at The Little Nell, Limelight Aspen, and Limelight Ketchum in Ketchum, Idaho. In addition, Aspen Skiing Company owns and operates numerous retail and rental locations through the resort and the Roaring Fork Valley. Aspen Skiing Company, LLC is one of the Henry Crown and Company entities which owns Alterra Mountain Company. Aspen’s mountains and properties will continue to be run directly by Aspen Skiing Company and not by Alterra Mountain Company. For more information, visit www.aspensnowmass.com.
Kristin Rust
Director Public Relations
Alterra Mountain Company
krust@alterramtnco.com
303-801-7271
Announcing Alterra Mountain Company
A Family of 12 Iconic Mountain Destinations in North America formed by Affiliates of KSL Capital Partners and Henry Crown and Company
DENVER, CO, January 11, 2018 - The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name. Announcing Alterra Mountain Company, a new destination group that is changing the landscape of the mountain resort industry.
Alterra Mountain Company, headquartered in Denver, Colorado is comprised of 12 destinations, including the world’s largest heli-skiing operation. Alterra Mountain Company was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows, and Henry Crown and Company purchased Intrawest, Mammoth Resorts, and Deer Valley Resort in 2017.
“Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations. Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list,” said David Perry, President and COO, Alterra Mountain Company. “We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.”
Alterra Mountain Company’s destinations offer premium ski, snowboard and all-season activities for those who seek adventure, freedom, and fun in the great outdoors. The destinations that make up Alterra Mountain Company are spread throughout five states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
At each destination, Alterra Mountain Company leaders are empowered to be decisive, creative, and bold in order to retain each mountain’s authentic character. Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Company’s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.
About the Name and Logo
The name Alterra is a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company.
In the coming months Alterra Mountain Company will announce new season pass products that will provide access to all of our existing mountains, plus many additional benefits, sure to please skiers and riders.
About Alterra Mountain Company
Alterra Mountain Company is a community of 12 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. For more information on Alterra Mountain Company, visit www.alterramtnco.com.
About KSL Capital Partners, LLC
KSL Capital Partners, LLC is a private equity firm specializing in travel and leisure enterprises in five primary sectors: hospitality, recreation, clubs, real estate, and travel services. KSL has offices in Denver, Colorado; Stamford, Connecticut; and London. Since 2005, KSL has raised approximately $8.2 billion of capital across both debt and equity funds. KSL's current portfolio includes some of the premier properties in travel and leisure. For more information, please visit www.kslcapital.com.
About Henry Crown and Company
Henry Crown and Company, through a newly formed affiliate, is a minority investor in the new joint venture Alterra Mountain Company. Henry Crown and Company dates back to the early 1900’s when Henry Crown and his brothers started Material Service Corporation, which was later merged into General Dynamics. Today, the Crown’s family assets fall into four broadly defined categories, including publicly traded securities, real estate, investment funds, and privately held operating companies, including Aspen Skiing Company, L.L.C. Aspen Skiing Company owns and operates the four mountains of Aspen Snowmass – Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk – as well as hospitality properties The Little Nell, Residences at The Little Nell, Limelight Aspen, and Limelight Ketchum in Ketchum, Idaho. In addition, Aspen Skiing Company owns and operates numerous retail and rental locations through the resort and the Roaring Fork Valley. Aspen Skiing Company, LLC is one of the Henry Crown and Company entities which owns Alterra Mountain Company. Aspen’s mountains and properties will continue to be run directly by Aspen Skiing Company and not by Alterra Mountain Company. For more information, visit www.aspensnowmass.com.
EPA Honors Stratton Mountain
For information and media passes: Myra Foster at 802-297-4137 or mfoster@stratton.com
EPA Honors Stratton Mountain
Food Recovery and Recycling Practices Recognized
STRATTON MOUNTAIN, VT – The U.S. Environmental Protection Agency has recently issued two certificates of achievement to Stratton Mountain, one for the resort’s composting initiative and another for comprehensive recycling programs.
“Thanks to your participation and results, EPA New England Food Recovery Challenge participants diverted over 56,000 tons of food to donation or composting in 2016,” reports Deborah Szaro, regional EPA administrator. Stratton has diverted 50 tons since 2014 when the composting program for cafeterias, restaurants and events began.
“We have incorporated single stream recycling throughout the resort and when composting became available we seized the opportunity to further reduce waste,” explained Stratton Environment and Safety Manager Jeffrey Cavagnino. In addition, Stratton was among the first resorts to offer reusable cutlery and dishes in its cafeteria.
Stratton is also the only organization in Vermont to be recognized as an EPA WasteWise partner; together the New England partners prevented and diverted more than 242,000 tons of waste that would otherwise have been disposed of in landfills or incinerators.
“For 23 years, EPA’s WasteWise program has helped organizations and businesses apply sustainable materials management practices to prevent and reduce municipal and industrial waste,” said Szaro in announcing the second certificate for Stratton.
“The environment is our No. 1 asset,” explained Cavagnino. Stratton has been recognized with numerous national and state environmental awards, beginning in the early 1990s when the resort invested $100,000 in a radio telemetry study of Vermont’s black bear. The research provided valuable data for land use planning throughout the state and resulted in Stratton’s permanent preservation of 1,500 acres of prime habitat now held in conservation easements.
Stratton’s unique habitat protection program earned the resort a Golden Eagle and three Vermont environmental awards, including the Vermont Governor’s Award for Environmental Excellence and the Vermont Department of Fish & Wildlife Commissioner's Landowner Appreciation Award, the first time a corporation was recognized with this award.
EPA Honors Stratton Mountain
Food Recovery and Recycling Practices Recognized
STRATTON MOUNTAIN, VT – The U.S. Environmental Protection Agency has recently issued two certificates of achievement to Stratton Mountain, one for the resort’s composting initiative and another for comprehensive recycling programs.
“Thanks to your participation and results, EPA New England Food Recovery Challenge participants diverted over 56,000 tons of food to donation or composting in 2016,” reports Deborah Szaro, regional EPA administrator. Stratton has diverted 50 tons since 2014 when the composting program for cafeterias, restaurants and events began.
“We have incorporated single stream recycling throughout the resort and when composting became available we seized the opportunity to further reduce waste,” explained Stratton Environment and Safety Manager Jeffrey Cavagnino. In addition, Stratton was among the first resorts to offer reusable cutlery and dishes in its cafeteria.
Stratton is also the only organization in Vermont to be recognized as an EPA WasteWise partner; together the New England partners prevented and diverted more than 242,000 tons of waste that would otherwise have been disposed of in landfills or incinerators.
“For 23 years, EPA’s WasteWise program has helped organizations and businesses apply sustainable materials management practices to prevent and reduce municipal and industrial waste,” said Szaro in announcing the second certificate for Stratton.
“The environment is our No. 1 asset,” explained Cavagnino. Stratton has been recognized with numerous national and state environmental awards, beginning in the early 1990s when the resort invested $100,000 in a radio telemetry study of Vermont’s black bear. The research provided valuable data for land use planning throughout the state and resulted in Stratton’s permanent preservation of 1,500 acres of prime habitat now held in conservation easements.
Stratton’s unique habitat protection program earned the resort a Golden Eagle and three Vermont environmental awards, including the Vermont Governor’s Award for Environmental Excellence and the Vermont Department of Fish & Wildlife Commissioner's Landowner Appreciation Award, the first time a corporation was recognized with this award.
Stratton Hosts SKI-QX Winter Music Festival
For information and media passes: Myra Foster at 802-297-4137 or mfoster@stratton.com
Stratton Hosts SKI-QX Winter Music Festival
Line-Up Features Ten Top Artists Performing Live December 8-9
STRATTON MOUNTAIN, VT – Today’s top alternative artists play indoor and outdoor stages at southern Vermont’s Stratton Mountain in the premiere SKI-QX Winter Music Festival set for December 8-9 created in partnership with Vermont’s leading alternative rock station, WEQX-FM.
The festival opens Friday, December 8, at Grizzly’s from 8 pm to 1 am with Made Violent and Banners. Juiceboxxx plays the afterparty. Tickets are only $15 in advance.
Saturday’s stage (December 9) moves outside with Lovelytheband opening the show at 3 pm followed by six more bands, including JD McPherson, Brian Fallon, Banners and Wild Adriatic, playing until 10 pm. Late night moves back to Grizzly’s with Juiceboxxx in the official afterparty. Saturday tickets are $25.
Weekend packages with concert tickets and lodging start at $120 per person. Two-day lift tickets can be added for only $79.
Visit www.strattonmountainmusic.com for the complete schedule and to purchase tickets.
Here’s a look at the artists playing Stratton Mountain’s first alternative music festival, which follows on the heels of a full summer of live concerts and complements the winter apres and late night schedule at Grizzly’s.
JD McPherson
This rock ‘n roll re-inventor “exudes a new kind of risky energy.” From Oklahoma, now living in Nashville, JD McPherson just released his third LP, Undivided Heart & Soul, “with enough fuzz and fury to make those country ghosts shake.”
Brian Fallon
One of the best songwriters of his generation, Brian Fallon is a real storyteller with roots in punk and indie-rock. His first solo album, Painkillers, pairs upbeat and melodic music with his distinctive voice that teems with grit and gravel.
Banners
Soaring vocals and gripping lyrics are hallmarks of this British musician whose career-propelling “Start a Riot” has over 80million Spotify streams. “Shine a Light” has been getting plenty of WEQX airplay and the songwriter’s single “Firefly” was just released.
Stratton Hosts SKI-QX Winter Music Festival
Line-Up Features Ten Top Artists Performing Live December 8-9
STRATTON MOUNTAIN, VT – Today’s top alternative artists play indoor and outdoor stages at southern Vermont’s Stratton Mountain in the premiere SKI-QX Winter Music Festival set for December 8-9 created in partnership with Vermont’s leading alternative rock station, WEQX-FM.
The festival opens Friday, December 8, at Grizzly’s from 8 pm to 1 am with Made Violent and Banners. Juiceboxxx plays the afterparty. Tickets are only $15 in advance.
Saturday’s stage (December 9) moves outside with Lovelytheband opening the show at 3 pm followed by six more bands, including JD McPherson, Brian Fallon, Banners and Wild Adriatic, playing until 10 pm. Late night moves back to Grizzly’s with Juiceboxxx in the official afterparty. Saturday tickets are $25.
Weekend packages with concert tickets and lodging start at $120 per person. Two-day lift tickets can be added for only $79.
Visit www.strattonmountainmusic.com for the complete schedule and to purchase tickets.
Here’s a look at the artists playing Stratton Mountain’s first alternative music festival, which follows on the heels of a full summer of live concerts and complements the winter apres and late night schedule at Grizzly’s.
JD McPherson
This rock ‘n roll re-inventor “exudes a new kind of risky energy.” From Oklahoma, now living in Nashville, JD McPherson just released his third LP, Undivided Heart & Soul, “with enough fuzz and fury to make those country ghosts shake.”
Brian Fallon
One of the best songwriters of his generation, Brian Fallon is a real storyteller with roots in punk and indie-rock. His first solo album, Painkillers, pairs upbeat and melodic music with his distinctive voice that teems with grit and gravel.
Banners
Soaring vocals and gripping lyrics are hallmarks of this British musician whose career-propelling “Start a Riot” has over 80million Spotify streams. “Shine a Light” has been getting plenty of WEQX airplay and the songwriter’s single “Firefly” was just released.
Stratton Mountain Earns Seventh National Safety Award
For Immediate Release
Contact
Myra Foster | mfoster@stratton.com | (802) 297-4137
Stratton Mountain Earns Seventh National Safety Award
STRATTON MOUNTAIN, VT. –The National Ski Areas Association has recognized Stratton Mountain with the 2017 Award for Best Overall Safety Program, the seventh national safety award for the southern Vermont resort.“With safety at the heart of Stratton’s culture, this year’s National Safety Month campaign was planned and staged by a cross-resort group of managers who started meeting in September to create engaging events,” explained Stratton Environment and Safety Manager Jeffrey Cavagnino.
In addition to all the safety month activities, Stratton worked toward becoming a HeartSafe Community with the purchase of 12 Automated External Defibrillators, which were placed throughout the resort for public access with locations printed on the trail map. Since last January, more than 200 employees and community members have completed CPR and AED training sponsored by Stratton.
Stratton has twice earned the national award for overall safety, twice for the best safety week program, twice for terrain park safety and once for best employee involvement and education.
The resort’s innovative “Play Smart, Play Safe, Enjoy the Mountain” campaign launched in 2002 with the complementary “Work Smart, Work Safe, Enjoy the Mountain” emblazoned on all uniforms and included in all communications. “This program goes beyond a list of Dos and Don’ts with a friendly informative approach that is woven throughout the resort, for guests and employees,” said Cavagnino.
Only six resorts from across the country earned NSAA awards for “exceptional initiatives to educate the public about skiing and snowboarding responsibly, not only during NSAA Safety Awareness Month in January but throughout the year,” according to the NSAA Journal.
The widely recognized Skier and Rider Responsibility Code was created by NSAA, and covers key topics including skiing in control, right of way, and lift safety .
“We incorporate clear, easy to understand messages that take the Responsibility Code to that next level,” Cavagnino said. “We strive to create a culture of safety, courtesy and respect. The message is simple: We care about our skiers, snowboarders and staff. We want everyone to enjoy the mountain experience. “
Contact
Myra Foster | mfoster@stratton.com | (802) 297-4137
Stratton Mountain Earns Seventh National Safety Award
STRATTON MOUNTAIN, VT. –The National Ski Areas Association has recognized Stratton Mountain with the 2017 Award for Best Overall Safety Program, the seventh national safety award for the southern Vermont resort.“With safety at the heart of Stratton’s culture, this year’s National Safety Month campaign was planned and staged by a cross-resort group of managers who started meeting in September to create engaging events,” explained Stratton Environment and Safety Manager Jeffrey Cavagnino.
In addition to all the safety month activities, Stratton worked toward becoming a HeartSafe Community with the purchase of 12 Automated External Defibrillators, which were placed throughout the resort for public access with locations printed on the trail map. Since last January, more than 200 employees and community members have completed CPR and AED training sponsored by Stratton.
Stratton has twice earned the national award for overall safety, twice for the best safety week program, twice for terrain park safety and once for best employee involvement and education.
The resort’s innovative “Play Smart, Play Safe, Enjoy the Mountain” campaign launched in 2002 with the complementary “Work Smart, Work Safe, Enjoy the Mountain” emblazoned on all uniforms and included in all communications. “This program goes beyond a list of Dos and Don’ts with a friendly informative approach that is woven throughout the resort, for guests and employees,” said Cavagnino.
Only six resorts from across the country earned NSAA awards for “exceptional initiatives to educate the public about skiing and snowboarding responsibly, not only during NSAA Safety Awareness Month in January but throughout the year,” according to the NSAA Journal.
The widely recognized Skier and Rider Responsibility Code was created by NSAA, and covers key topics including skiing in control, right of way, and lift safety .
“We incorporate clear, easy to understand messages that take the Responsibility Code to that next level,” Cavagnino said. “We strive to create a culture of safety, courtesy and respect. The message is simple: We care about our skiers, snowboarders and staff. We want everyone to enjoy the mountain experience. “